This blog post explains what IT professionals mean by downtime, breaking down a term that is often used but rarely understood by small business owners. It covers the real definition of downtime, the difference between planned and unplanned downtime, common causes that businesses should be aware of, and the impact downtime can have on small businesses. The post also provides practical steps that readers can take to reduce downtime and protect their operations.
This content is designed for small business owners and decision makers who want to better understand IT risks and how they affect their business. By posting this on your MSP blog, you position your company as a helpful resource, build trust with your audience, and improve your SEO with relevant, educational content. The post can be promoted as a marketing asset to attract new leads who are searching for clear answers about IT downtime and its business impact.