Hi there, my name is Hunter Nelson, founder of Tortoise and Hare Software and Hurry! MSP. I founded Tortoise and Hare Software in 2018 and have been building websites and marketing online in some capacity virtually my entire career. Throughout most of my tenure at Tortoise and Hare at the time of this writing (July 2025) I focused on MSP marketing primarily on websites, Google Ads, and SEO.
I built a solid lead generation pipeline for my agency but was focused primarily on higher ticket work with MSPs in revenue sizes ranging from 2 million ARR to 10 million ARR. One day I realized that I was just having way too many conversations with smaller MSPs that were doing great work for their clients but were hurting for a marketing solution that could grow their businesses for a more affordable price point.
Since I focused mainly on running Google Ads campaigns and doing SEO, a lot of the spend plans I was pitching were in the $3,000 to $10,000 per month range. I was turning away way too many MSPs who had <$2,000/month budgets but had some time on their hands. I decided to found Hurry! MSP as a way to start offering a marketing solution to the smaller, scrappier, hustler MSPs who are committed to growing their business but are still in the startup stage and are short on time and money.
I've created content that is similar in nature to what is available in the Hurry! MSP platform to increase the inbound lead flow for more than a dozen MSPs. I'm confident that if you leverage our content to keep your social media sites, blogs, and CRMs humming, you will grow your visibility, grow your lead flow, and grow your MSP.
